Introduction
Introduction
This case study highlights my design of the Vertex Tech website, a passion project aimed at creating an engaging online platform for early-stage tech companies. The goal was to demonstrate my skills as an adaptable and versatile UX/UI designer, catering to client needs and enhancing user experience.
This case study highlights my design of the Vertex Tech website, a passion project aimed at creating an engaging online platform for early-stage tech companies. The goal was to demonstrate my skills as an adaptable and versatile UX/UI designer, catering to client needs and enhancing user experience.
Objective
Develop a user-friendly, visually appealing website that effectively communicates Vertex Tech's services and supports startups in their growth journey.
Challenges
Establishing a Cohesive Brand Identity: Creating a visual style that reflects innovation and professionalism.
Information Architecture: Organising content to ensure clarity and easy navigation.
Mobile Usability: Ensuring accessibility and functionality across devices.
Research
Conducted user surveys to understand potential user needs and expectations.
Analysed competitor websites to identify best practices in the tech consulting space.
Gathered feedback from potential users to refine design choices.
Design Solutions
Streamlined Navigation:
Developed a clear menu structure that groups related services for easy access.
Incorporated a sticky navigation bar to enhance user experience.
Cohesive Visual Identity:
Created a modern colour palette and typography that convey innovation.
Designed custom icons to enhance visual communication and engagement.
Mobile Optimization:
Implemented a mobile-first design approach to ensure a seamless experience on all devices.
Focused on prioritising essential content for mobile users.
Enhanced Call-to-Actions (CTAs):
Strategically placed clear and engaging CTAs throughout the site to encourage users to schedule consultations and explore services.
Objective
Develop a user-friendly, visually appealing website that effectively communicates Vertex Tech's services and supports startups in their growth journey.
Challenges
Establishing a Cohesive Brand Identity: Creating a visual style that reflects innovation and professionalism.
Information Architecture: Organising content to ensure clarity and easy navigation.
Mobile Usability: Ensuring accessibility and functionality across devices.
Research
Conducted user surveys to understand potential user needs and expectations.
Analysed competitor websites to identify best practices in the tech consulting space.
Gathered feedback from potential users to refine design choices.
Design Solutions
Streamlined Navigation:
Developed a clear menu structure that groups related services for easy access.
Incorporated a sticky navigation bar to enhance user experience.
Cohesive Visual Identity:
Created a modern colour palette and typography that convey innovation.
Designed custom icons to enhance visual communication and engagement.
Mobile Optimization:
Implemented a mobile-first design approach to ensure a seamless experience on all devices.
Focused on prioritising essential content for mobile users.
Enhanced Call-to-Actions (CTAs):
Strategically placed clear and engaging CTAs throughout the site to encourage users to schedule consultations and explore services.
Design Work
Design Work
Logo Design
Logo Design
Logo Design
The Vertex Tech logo features a sleek, minimalist design that signifies innovation and connectivity.
The Vertex Tech logo features a sleek, minimalist design that signifies innovation and connectivity.
The Vertex Tech logo features a sleek, minimalist design that signifies innovation and connectivity.
