Project Overview

SoundOut is an initiative by the Wexford Community Based Drugs Initiative (CBDI) to promote safer and more enjoyable nightlife experiences. The website serves as a hub for resources, information, and support related to substance use, personal safety, and community wellbeing.

UX Objectives

• Create a clear, user-friendly information architecture to help visitors easily navigate and find relevant content

• Develop an engaging, visually-appealing design that aligns with the brand's approachable and empowering tone

• Optimise the website for seamless accessibility and usability across desktop and mobile devices

• Implement intuitive way finding and CTAs to guide users towards taking actionable steps to improve their nightlife experiences

Research

The project began with comprehensive user research, including surveys, interviews, and competitive analysis. Insights revealed key issues among other websites promoting similar information to what was planned for the SoundOUT campaign.

Design Process

1. Ideation and Wire framing: Building on the research findings, initial wireframes were drawn up for the navigation and user journey of the site.

2. User Flows: We were able to map out to the paths users would take to access resources through our user flows to get a better idea of how to navigate the site.

3. UI Design: I chose the colours of Wexford to establish the visual identity of the website with the intention of catching the attentions of locals whilst choosing a pastel style palette to keep the theme visually appealing.

4. Interactive Prototyping: Prototypes were developed using Figma & Framer, allowing the client to view the entire process of the UI design.

5. User Testing: Prototypes were usability tested by the employees of WCBDI and other stakeholders. Feedback showed areas needing improvement, like the navigation between campaign sections.

6. Iteration and Finalisation: User feedback was incorporated, leading to a new layout for the Campaign sections. The new layout showed a more consistent process allowing users to pick and chose which section they would like to move between at any time rather than a restricted process.

Conclusion

The SoundOut website has received positive feedback from users. The clean, intuitive layout and supportive tone have helped lower barriers to accessing important information and resources.