Projects
LAST UPDATE ✦ 2024
©DALJJONEILLDESIGN
Wellness and Meditation
Ethan O'Halloran Coaching was a freelance personal training business set up by Ethan in my local city Waterford, Ireland. Following his completing his studies in Nutrition and Health, he was in need of a logo and branding to establish a digital identity for his start up.
Objective
Develop a user-friendly, visually appealing website that effectively communicates services and fosters a community around wellness.
Challenges
Creating a Cohesive Brand Identity: Establishing a visual style that reflects the essence of holistic wellness.
Information Organisation: Structuring content to facilitate easy navigation for users of varying experience levels.
Mobile Responsiveness: Ensuring a seamless experience across all devices to reach a broader audience.
Research
Conducted user surveys to identify preferences and pain points regarding wellness services.
Analysed competitor websites to gather insights on best practices in the wellness industry.
Reviewed analytics data to understand user behaviour and optimise the design accordingly.
Design Solutions
Intuitive Navigation:
Developed a clear, streamlined menu that groups related services, enhancing user access to information.
Incorporated a sticky navigation bar for easy browsing across different sections.
Cohesive Visual Identity:
Created a calming color palette and typography that reflect the tranquility and balance of wellness practices.
Designed custom icons to visually represent services, aiding in user comprehension.
Mobile Optimization:
Utilised a mobile-first design approach, ensuring responsive layouts for an optimal user experience across devices.
Prioritised essential content for mobile users to enhance usability.
Engaging Call-to-Actions (CTAs):
Strategically placed clear and inviting CTAs throughout the site to encourage users to subscribe, join events, and explore services.
Outcomes
Increased User Engagement: The site attracted significant interest, with users spending more time exploring wellness offerings.
Positive User Feedback: Users praised the intuitive navigation and appealing design, enhancing their connection to the Wave Wellness brand.
Community Building: The platform facilitated a growing community of wellness enthusiasts, fostering connection and engagement.
